Strategy is at the very heart of Accolade Coaching. Many organisations lack the big picture of what makes up their businesses. Here at Accolade Coaching, we work with you to take an aerial view of your business and help you make a strategic decision on how to move forward.

Strategy Frameworks We Use

We use only time-proven, case study backed frameworks used by many companies worldwide.

Blue Ocean Strategy

Blue Ocean Strategy is a market-creating framework based on the book by W. Chan Kim and Renée Mauborgne, professors at INSEAD. Initially published in 2004, an extended edition was published in 2015. A subsequent title called “Blue Ocean Shift” was then published in 2017.

Blue Ocean Strategy provides an answer on how to compete in the highly competitive market characterised by similar products and offerings making it impossible for businesses to stand out.

Accolade Coaching is an accredited affiliate of Blue Ocean Strategy Australia. A group of consultants specialising in delivering solutions based on the Blue Ocean Strategy framework.


Strategyzer made the name in 2010 when Alexander Osterwalder and Yves Pigneur published a book titled “Business Model Generation” which gave birth to the tool called the “Business Model Canvas”. The canvas has become the standard for companies worldwide as a tool to create a new business model or improve the old one.

The business model canvas introduced us to the 9 building blocks that make up a business model of any organisation. The business model canvas has been adopted by organisation big and small, ranging from fortune 500 to a smaller not for profit organisations.

Following the success of the book, Strategyzer published a second book titled “Value Proposition Design” focusing on the 2 building blocks out of the 9 mentioned in the earlier book. Both the Value Propositions building block and the Customer Segments building block are 2 critical components of the business model design. The second book digs deeper into designing these 2 blocks to allow for a much stronger business model.

How We Deliver

We are specialising in providing strategy coaching and facilitation delivered remotely through various online tools designed for projects and collaboration.

Remote coaching and facilitation are more than just using online meeting platforms to deliver the engagements. We utilise any means necessary to ensure a successful engagement each time every time.

Our AI-powered tools help deliver the engagements as efficiently as possible to reduce the risk of project creep and misalignment. This is especially useful when a large team is involved but resource and time are limited.

We developed our very own e-learning platform which is available at your disposal to streamline educating every level of the organisation of your strategic initiatives. This significantly reduces cost of rolling out your new strategy and increase the speed of the strategy implementation for you.

Strategy Explorers

Not everyone we serve is a leader of a strategic team or organisation. Strategy practitioners come in many shapes and forms. Some are owners of a small business without a team, some are just simply in a profession of strategic nature without the leadership title.

Our premium membership would be of great value for those who are interested to explore the landscape of business modelling, value design and competitive strategy. Premium memberships allow members to get complimentary access to our premium webinar events as well as discounted public workshop tickets.

Click here for more information about our membership solutions.