Through years of research and studies, W. Chan Kim and Renée Mauborgne, authors of Blue Ocean Strategy book have discovered that there are no permanently excellent companies, just as there are no permanently excellent industries.
Instead, they discovered that the strategic move is what matters to create blue oceans.
“Blue Ocean Strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.”
This is why we at Accolade Coaching put a lot of emphasis on strategic planning.
Strategy is not a one-off activity, but an ongoing effort of creating and adjusting. We partner with you through the life cycle of your business, from the inception of an idea, to implementation through to renewing your blue ocean.
We understand that every client engagement and their needs are different. Therefore, we break up a typical engagement into 4 simple steps:
Discover where you are
Discover where you want to go
Discover ways to get there
Select the best way and make your move
There is no client who is too big or too small for us.
One of the benefits of working with Accolade Coaching is that we have access to a larger network of Blue Ocean Strategy consultants, who are able to assist us in delivering the engagement, should it exceed our own capacity.
Contact us now to see how we can create a custom solution for your company.
For more information, contact Accolade Coaching for obligation-free consultation via the form provided on this website.